5 Alternatives to A/B Testing
This is the second video of a series where we’re answering the question of how to optimize your website or digital experience if you don’t have a large amount of traffic.
Traditional A/B testing for websites often falls short by not revealing why visitors prefer one version over another. This type of test offers no visitor feedback on tested improvements and requires high traffic volumes to be effective.
Instead, you can use:
1. Customer Research
2. Thorough User Testing
3. Data-Driven AI Methods
4. Before/After Analysis
5. User-Focused A/B Testing
Customer Research involves speaking directly to your customers or people similar to your ideal customers to find out what they think of your digital experience.
You can do this with email surveys, or by analyzing reviews and customer service tickets. You can also conduct individual and group interviews to dive deeper.
Collecting qualitative data about your customers’ experiences is especially important when you aren’t able to A/B test. This will allow you to understand the nuanced human decisions that your customers are making.
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The original article: https://www.convert.com/blog/a-b-test...
The first video in the series: • Optimization is NOT Just About A/B Te...
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