Amazon SEO Keyword Research Strategies for Listing Optimization and Advertising
Want to know the secret to good SEO? In this video I give away all of the methods I use to find relevant search terms for Listing Optimization and Advertising.
This starts with gathering "seed" keywords or what I call Target Terms in a spreadsheet. You can download the example Excel File here: https://msclinks.com/seo-template
Next, I perform in depth SEO keyword research using Helium 10's Magnet to discover all of the combinations of keywords customers are using.
You can sign up for Magnet Here: https://msclinks.com/magnet
Once we have all of the terms, we determine the structure of the keywords and the order that customers are searching those terms. We then compile them using MergeWords: https://mergewords.com/
These terms can then be plugged back into Helium 10 to discover more search terms as well as into keyword specific campaigns to be advertised against.
This provides the most in-depth SEO keyword research ensuring that you're targeting not only all of the relevant terms that customers are searching to discover your product, but also the lower/no search volume keywords that are incredibly effective at generating sales at a much lower CPC/ACoS.