Amazon is making tons of changes, especially when it comes to UPC codes. In this 24-minute video, Shannon walks brands through the critical uses and importance of purchasing GS1 UPC codes and using them correctly.
This video also covers:
-What to do if another seller hijacks an ASIN using your UPC code licensed from GS1
-Issues around merging duplicate ASINs
-How to correctly list multipacks and bundles
-Implications for using the same UPC code or a new UPC code when selling on Amazon globally
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