Google Lighthouse + Adobe AEM = AWESOME SEO
You may already know of Google Lighthouse.
But did you know Lighthouse is already integrated into AEM, and you can use it today?
In this quicktake, I’ll give you some insight on how you can get this up and running now and some ideas you can use it for.
Over the past decade, I've helped dozens of companies better understand Adobe technology and project delivery. Along the way I've had the opportunity to see a lot of what works and a lot of what doesn't. My goal is simply to share with YOU what I've learned. And I hope that gives you back a little sanity in your day.
💡 What do you think? Share your thoughts in the comments and let's have a conversation about it.
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Transcript:
As marketers and product professionals, we know that SEO and your site speed is critical. And today i'm going to discuss how we can do this automatically in AEM to make sure that we have the fastest site possible.
Do you want awesome SEO in Adobe AEM?
Do you want awesome SEO in Adobe AEM?
Okay, so let's dig in. So we know that there's a big difference between being proactive and reactive, especially when it comes down to optimizing your site for search. As well as overall performance.
And you may already know that Google has a tool called lighthouse that does just, this. It's a report that you can run that gives you opportunities to improve overall SEO as well as overall performance. And when it comes down to AEM performance is critical.
I'm often asked by clients, how can we make sure that AEM is as fast and optimizes absolute possible, especially when launching new features. So Adobe over the last few years has integrated AEM with Google lighthouse reporting. And it's really super simple to run and in fact you can actually do it automated so it always happens and set systems around this to ensure your performance is top-notch.
So, how do we take advantage of this? Now you will need development support and getting this set up. And what happens is every time features are built through code and deploy to your environments. There is a series of steps that runs to actually build the code. And in the development world, we call this a pipeline. And when that pipeline is executed, it also will execute the lighthouse reporting.
So you might be saying to yourself, well, that's great, but how can I really use that for SEO and improvement? Let's take SEO as an example. Let's say that you would never want your SEO report to be under a 90%. Then when this report is executed and that threshold is triggered, meaning your SEO score is under 90%. You will get an email. So then you can proactively change and optimize before these features are released to your end users.
So just in this one example, you can see how valuable and time saving this would be, especially for the overall improvement and speed of your end-to-end site.
This is Google lighthouse reporting automatically integrated with your Adobe AEM right out of the box.
Let me know what you think leave a comment and let's discuss.