How much market share does Adobe have with AEM?
Adobe stated:
“Adobe Experience Cloud is used by 75% of Fortune 100 companies.”
So, I did some digging...
In this episode, I estimate how many companies are using AEM in the U.S. and what the future holds for Adobe.
Over the past decade, I've helped dozens of companies better understand Adobe technology and project delivery. Along the way I've had the opportunity to see a lot of what works and a lot of what doesn't. My goal is simply to share with YOU what I've learned. And I hope that gives you back a little sanity in your day.
💡 What do you think? Share your thoughts in the comments and let's have a conversation about it.
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Transcript:
I recently came across a quote from Adobe that said Adobe Experience Cloud is used by 75% of Fortune 100 companies. And I do believe it. Now I don't have any information to back this up.
Rather, this is just my experience, which started the day that Adobe launched AEM back in 2011. And ever since that time, I've actively played a role in helping dozens of companies realize success with AEM. So I feel like i have a pretty good understanding of the market and how it's grown over the years.
But out of curiosity, I did a little digging. What I found wasn't overly surprising, but still interesting none the less. AEM is used in pretty much every industry but the biggest industries seem to be pharmaceutical, health, telecommunication, consumer, and financial service companies.
Now there are some large technology companies like Apple and Amazon that use AEM, but they tend to use it for internal communications or a supplemental website or a microsite to support their main domain.
I estimate that there are around 1200 US-based companies currently live on AEM today.
What I find most interesting and I think is the big takeaway is this represents a small portion of a much bigger pie.
Let me explain. Adobe over the last few years has started to focus on medium to large size companies. Think companies with 1500 or so employees and a few hundred million in annual revenue. Which obviously there's only so many enterprise companies to sell to which completely makes sense. You also see that this is evident over the last few years as Adobe's strategy to move AEM to the cloud, which they call AEM as a Cloud Service.
And with the latest acquisitions of Marketo more importantly, Magento, since both products have a pretty solid footprint in those mid to large markets.
And given that footprint, it just makes sense that Adobe is going to have a much easier time getting broader adoption for AEM as a cloud service and there are other enterprise products.
Lastly, Adobe changed its licensing from a cost per instance. So think AEM running on an individual server. To a usage based model supported by Adobe managed services and ultimately AEM as a cloud service. So all-in-all adobe's future with am is really just getting started and i'm excited to see where it goes.
So, what are your thoughts? Leave a comment and let's discuss.