The overlooked component of artificial intelligence
Marketers and vendors are itching to incorporate AI into their strategies to target and learn consumers but there's a big piece of the puzzle missing. Discover it's importance.
Amy Jo Martin, New York Times bestselling author and entrepreneur speaks to iMedia about why marketers should focus more effort on understanding emotional intelligence and how to incorporate that into machine learning, AI, and their targeting strategies. This key component can render moot even the smartest technology as consumers have, and continue to, make many purchasing decisions based on feeling, mood, and gut reactions.