How to bridge online and in-store data worlds
For years, marketers have been trying to understand and inform customers digital experiences from in-store behaviors. Learn some specific areas we are making major improvements.
Michael Horn, managing director of data science for Huge speaks to iMedia about the online data gap as it relates to physical consumer behavior and how marketers are investing in a few specific areas to bridge this divide. Here are the growth sectors that could vastly improve our understanding of in-store activity and translate it into rich digital experiences.