The data goldmine marketers need to focus on
The industry is obsessed with transactional and economic marketing data. Discover an early funnel alternative that can inform your strategies much more effectively.
Michael Horn, managing director of data science at Huge explains an alternative data set you should be paying attention to surrounding content and consumer lifestyle interests. Learn his perspective on how to leverage this information to craft more targeted campaigns that can drive bigger sales.
Music: Josh Woodward - "On Brevity" No Vox - joshwoodward.com