Founding and growing a tech business, the power of partnerships, and spilling the Big Brother beans!
In this episode of Pints of View, Gary Goldsmith speaks with Adam Oldfield, CEO of Force24, about his journey founding and growing a tech business.
Adam discusses starting his career in web development before realising his vision for Force24 after facing a difficult experience at work. He shares lessons learned around raising private equity funding, managing rapid growth, and evolving his leadership approach over 14 years. Gary and Adam also consider trends in the recruitment industry, using platforms like LinkedIn and TikTok for marketing, and how to make email engagement as compelling as social media.
In this episode you will hear:
Adam's backstory and how he got into tech
Building the initial vision for Force24
Lessons from raising private equity and managing high growth
Tips on inspiring leadership and motivating teams
The importance of clear goals and measuring performance
Thanks, as ever, to our sponsors:
https://force24.co.uk/
https://rdlcpirates.com/
For more information about this episode, Gary’s advisory services or the RDLC please email us on [email protected]
Follow us on Instagram / pints_of_view_pod
Pints Of View is the podcast hosted by socialite, in-demand Non-Exec Director, recruitment legend and all-around nice guy Gary Goldsmith.
In this podcast, Gary opens up his eclectic Black Book of friends that ranges from international footballers, high street moguls, champion boxers, investment oracles, national team coaches, royal correspondents, business leaders, military special forces, sports club owners, scale-up experts and even conspiracy theorists with a sense of humour!
They're all interesting, they've all got different stories, they've all got different backgrounds and they have all got lessons that you will learn a great deal from, alongside a fair few belly laughs too.
Plus, as well as the amazing guests, you will also learn that there is a lot more to Gary Goldsmith than what the headlines might have had you believe! Far from just being a loveable rogue and famous royal Uncle, there are insights and wisdom shared that reveal why Gary has been integral to hundreds of millions of pounds of business growth over the years.
So, join us for some real, raw and interesting chats down at the pub - yes, this show is really shot on location at an actual, working West End boozer!
0:00 Tech entrepreneurship, leadership, and personal growth.
9:39 University experiences, sales, and partnerships.
13:30 Sales techniques and building relationships in the tech industry.
30:03 Marketing strategies, ROI, and cadence.
35:12 AI, entrepreneurship, and the future of tech businesses.
40:42 Recruitment industry trends, AI adoption, and personalised marketing.
48:31 Leadership and investment culture in the recruitment industry.
1:07:08 Investment, growth, and loss in a business.
1:12:07 Leveraging social media platforms for business growth.
1:17:25 Behind the scenes of Big Brother.
1:28:38 Advice for young entrepreneurs and final thoughts.
#comedypodcast
#recruitment
#entrepreneurship