Hyper Specialization in Brand Positioning
Hyper Specialisation is bold, but can be infinitely rewarding.
“The Sill” sells plants….
But not to everybody.
Specifically, they target urban dwellers with pre-potted plants, care instructions, and stylish designs.
They evolved from a startup with a budget of $30k, to an 8-Figure brand.
It’s about knowing exactly who your audience is…
And looking at the market through their specific lens.
How can you hyper-specialise so attract a more specific market?
#brandpositioning #brandposition #targetaudience