Price Based Positioning
Price-based positioning is an age-old strategy…
But it’s a risky business.
While high prices put you out of reach of much of the market, it comes with a favourable quality perception.
While low prices make conversions easier, you’re playing a game of margins with less profit for every sale.
In the end, it’s about knowing your worth, the types of customers you want to attract and the type of brand you want to build.
Are you higher or lower than the market?
#pricebasedpositioning #brandpositioning #brandstrategy