How To Craft Effective Audience Persona
Personas aren’t a checkbox task.
They’re the containers.
They should tell us
Why they’re unique
What gets under their skin
What makes them tick
Where they want to go
Why that’s important
How they’re different from other segments
What they’re asking to find solutions
When used like this.
They’re potent
Are you using (or teaching clients to use) personas like this?
#brandpersona #targetmarket #audiencepersona