Owned , Paid & Earned Media: What are the Differences
Owned Paid and Earned Media are all terms that have become very common within today’s Digital Marketing. If you want to devise a successful marketing strategy, you will need to know the difference between them, and more importantly, how to converge them.
Owned Media: You own it, and it’s targeted to general consumers.
Paid Media: You are bound to the rules of a publisher and its targeted to your customers.
Earned Media: You have no control over and is made by your advocates.
Knowing the difference between each type of media, owned, paid, and earned will give you a basic idea of how to create your marketing strategy