the Strategy-Formulation Framework صياغة و اختيار الاستراتيجي
The strategic formulation process forces an organization to establish objectives and enables the organization to measure success.
strategy-formulation techniques can be integrated into a three-stage :
the input stage , Matching stage & decision stage
1- Stage 1 , the input stage
The formulation framework consists of the External Factor evaluation Matrix, the Internal factor evaluation Matrix, and
the Competitive Profile Matrix (CPM).