Blue Ocean Strategy : Making the Competition Irrelevant أستراتجية المحيط الازرق
Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy
Blue Ocean Strategy focuses on making the competition irrelevant by creating uncontested market spaces.
Blue Ocean Strategy focus on Four actions framework .
Raise: What factors should be raised well above the industry's standard?
Reduce: What factors were a result of competing against other industries and can be reduced?
Eliminate: Which factors that the industry has long competed on should be eliminated?
Create: Which factors should be created that the industry has never offered ?