Building Technology vs. Buying? Which is right for SFMC Customers?
SalesWings (https://bit.ly/3voWhou) CEO Philip Schweizer, gives guidance how to approach, building technology vs buying technology as a SFMC customer. Philip, shares valuable insights on the critical decision-making process between "Build vs Buy" for organizations.
Gain valuable perspectives when opting for a pre-made solution, such as an ISV partner, becomes a strategic consideration. 🛠️
In this recording from Sercante' MarDreamin 2023 virtual event, we break down the pros and cons of building and buying technology. When should you consider a pre-made solution, such as an ISV partner?
Tune in for expert guidance on navigating this crucial crossroads in your technological journey!
#MarDreamin2023 #BuildVsBuy #SalesTechnology
🔍 What's inside?
✅ Should I build or buy?
✅ Pros and Cons of both
✅ Marketing Cloud ISV & Appexchange
✅ Conclusion
Timestamp:
00:00
01:45 About Philip
3:16 Agenda
3:40 Should I build or Buy?
6:17 Question to ask yourself when analyzing your pain point
12:39 Pros of building your own technology
14:22 Cons of building your own technology
16:18 Cons of buying your own technology
19:21 Pros of buying your own technology
21:20 Buying? Consider Marketing Cloud ISV integration options
23:43 Conclusion
Which ever is your choice, make an informed decision that aligns with your organization's goals and resources.
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About SalesWings 🧩
SalesWings is an innovative SaaS lead management SaaS Solution which was founded in 2016, with roots in beautiful Switzerland. Operating at the intersection of sales & marketing, operations and analytics as registered ISV partners with Salesforce and Braze Inc.
SalesWings is powering rich sales insights and engagement data right inside CRM’s in over 20+ countries. We are industry agnostic able to scale B2B, B2B2C and D2C lead management capabilities natively in Salesforce CRM.
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