Marketing Cloud ISV Powers Behavioral Audiences for Semler Automotive
How the main automotive importer of the Volkswagen Group in Denmark Semler achieves email open rates of up to 85% and click-through rates averaging 25% by leveraging behavioral audiences powered by Marketing Cloud ISV, SalesWings (https://bit.ly/4ajQHlW).
Timestamp
00:00 Intro
00:04 Semler Group CMO & Head of Customer Experience
00:31 Behavior data collected by SalesWings powers Semlers email customer experience
00:48 Automotive Industry challenges
01:05 Intent data audiences
01:22 High engagement results
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SalesWings empowers teams to swiftly prioritize and respond to highly engaged leads, offering a no-code lead scoring, profiling, and data collection solution through its B2B Studio. This seamlessly integrates with Salesforce, Salesforce Marketing Cloud, and Braze platforms.
SalesWings transforms marketing and sales operations with a Lead Scoring and Sales Insights Solution. We are an independent software partner for strategic marketing platforms like Salesforce CRM and Marketing Cloud, Segment and most recently Braze.
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