Google Shopping Ads 2.1
Course can be found here: https://bit.ly/3AJaQAF
Google Shopping ads a PPC (Pay per Click) Ad format launched using Google Ad Manager, they appear on Google Search Engine Result Pages (SERPs) and are part of Google Search Network. They can appear on The Shopping tab on Google Search, Google Search (next to search results and Google Images), Google Search Partner websites (if your campaign is set to include search partners), The Google Display Network (YouTube, Gmail, and Google Discover).
Unlike the Classic keywords-based Google Text Ads that many would know, Shopping Ads are feed-based, this means that all the details that show, when a Search Shopping ad is served, are taken from a product feed. The product feed includes all the product IDs, image links, descriptions, Titles, prices, URLs, and other key information.
This course is a deep dive into Google Shopping Ads, learn how to create a Google Merchant account that will host your product feeds, how to connect it to your Google Ads account. Understand how to upload your product feed and create your first Shopping campaign (Standard or smart), Discover also how to optimize your Shopping Ads for optimal results using Google Search term report, product feed optimizations, and other digital techniques.
Course can be found here: https://bit.ly/3AJaQAF