Digital Marketing for Managers 3.8
Course can be found here: https://bit.ly/3icsVzM
The Digital Marketing course for Managers has been tailored to managers and decision-makers who are not (and do not necessarily want or need to be) hands-on digital marketing activations nonetheless they do require to fully understand the digital marketing ecosystem, the type of channels that can be used in digital marketing, how do they come together to help achieve business targets, how are digital strategies defined and what should be measured.
The course starts with an overview of Paid and Organic Marketing channels, we then take you through understanding how to draw a digital strategy that falls perfectly within your global business strategy, KPIs and budget definition, we close this course with the importance and the setup of a performance dashboard with great understanding on how to leverage data analytics on your decision-making process.
Course can be found here: https://bit.ly/3icsVzM