LinkedIn Ads 2.8
Course can be found here: https://bit.ly/3m35SIN
LinkedIn Sponsored Ads are Paid Ads that are created via LinkedIn Campaign Manager. Advertisers that run LinkedIn Ads often target B2B targets across several industries including banking, healthcare, hospitality, FMCG, education, etc.
One key distinction when it comes to LinkedIn, apart from being a B2B channel is the powerful Lead gen campaigns that you can run via the Ad Manager, these Ads embed a customizable Lead form in the Ads (users do not exit LinkedIn) in order to capture valuable information including first, last name, job title, work email and work phone along with the B2B requirement.
One great thing about LinkedIn as well consists in its targeting capabilities, you can use LinkedIn Ad Manager to target B2B targets while choosing to target specific job titles, company names, company growth rate, company size, job seniority as well as specific skill sets, in addition to the regular location, demographic and audience-based targeting options that other Ad managers offer. You can (and should) naturally also exclude any irrelevant target audiences that are less likely to interact with your Ads.
Course can be found here: https://bit.ly/3m35SIN