PR For Small Business: Why It Matters
Strategist & PR Expert Tracy shares why public relations continues to play an important part in the overall marketing strategy for your business and what PR looks like in the age of digital marketing.
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Public relations is important for building your brand. But PR is not the same as advertising, although the two are important and complementary parts of your marketing mix. Marketing focuses on selling. PR focuses on relationship building. The most commonly-used PR tactic is the press release, which can be used to communicate about a new product or share news about your company. However, there are dozens of other tactics, from taking part in or sponsoring community and trade events, to using social media to interact with your target audience. You don't have to be a large corporation to engage in effective public relations, but as with any part of your marketing mix, you do have to understand your target audience, and tell them stories about your brand that they'll want to share.
Fresh Creative is a full-service advertising, design, web development and digital marketing agency based in Lebanon, Pennsylvania that has worked with international, national and regional clients to provide an integrated marketing strategy with unique design solutions.
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