3 Graphic Design Mistakes To Avoid As A Small Business
Learn three of the most common design mistakes Art Director Sandra sees in web design, advertisements and marketing materials, and why it's important to avoid them. freshcreativeinc.com/portfolio/
Common Mistake #1
An overcrowded design. You have about 8 seconds to hold a person's attention. Layouts that have too many elements mask the concept or messaging of a design.
Common Mistake #2
Designers sometimes ignore user experience and get carried away with all minute design details without making the design functional. You need to think about the end user. If your design isn’t functional on mobile or doesn’t work in a responsive design, you can end up with a negative interaction and lose a customer.
Common Design Mistake #3
Fonts overload is another common mistake. You want your type to look consistent, so don't confuse the viewer by layering your page with a ton of typefaces. Typically you don’t want to use more than three font families at one time.
Sandra is an art director at Fresh Creative, a full-service digital marketing and design agency in Lebanon, Pennsylvania, who has worked with international, national and regional clients to provide an integrated marketing strategy with unique design solutions.
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