Design Tips For Small Businesses (& Mistakes To Avoid)
Discover common design mistakes and get tips to improve your business's marketing materials from our marketing agency's art directors. Explore more resources here:
4 Reasons Design Should Be Part of Your Digital Strategy: https://freshcreativeinc.com/design-a...
6 Must-Know Design Principles for Logos: https://freshcreativeinc.com/6-logo-d...
5 Proven Graphic Design Tips from Pros: https://freshcreativeinc.com/graphic-...
What To Look For From A Web Design Agency When You're Not An Expert: https://freshcreativeinc.com/how-to-p...
Fresh Creative is a full-service creative digital marketing agency that provides SEO consulting, social media services, PPC and social media campaign management, creative web design, branding, public relations and traditional advertising services.
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QUESTION: What are some of the biggest design mistakes you see as art directors?
People try to cram too much information into one marketing piece. There isn't enough white space or a hierarchy to guide the eye.
QUESTION: What do you think is one of the most important principles of design?
Using white space and balancing your design elements with typography is key to a good design. Also focusing on only 1-2 fonts that fit your brand standards.
QUESTION: What do you do first when starting a new design?
Collect inspiration from Google Image Search or Pinterest, as well as completing thumbnail sketches. Explore previous designs from the company.
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