AI & Creativity: How to Bring GenAI to More Than Admin & Mundane
In this video, Craig Sullivan, Iqbal Ali, and Marcella Sullivan discuss how using AI in experimentation can boost the level of creativity within experiments.
Craig Sullivan is an Experimentation Consultant at Optimise Or Die. Craig has a wealth of experience gained working with high street retailers and leading brands. His skills base includes UX, Usability testing, User Centered Design, online marketing, customer insight, web analytics and multi-variate testing.
Iqbal Ali has over 20 years of experience in UX design, development, data, and optimization. Currently, Iqbal works as a consultant and provides training and runs experimentation programs himself for startups, SMEs, and large corporations.
Marcella Sullivan is a Business Psychologist and CRO. Marcella uses her educational and professional backgrounds to conduct website audits, user testing, and research in the fields of psychology, UX, CRO, and experimentation.
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The AI Playbook for Research, CRO, and Experimentation: https://www.convert.com/ai-playbook-f...
The first AI playbook made by Experimenters, for Experimenters - with over 3,000 hours of research, we’ve discovered what works and doesn’t.
Made for Product & Experimentation teams: Practical playbooks for Research, Discovery, Problem Statements, Ideas, Hypotheses, Copywriting, and more.
No Experience Required: Easy-to-follow guides that level up skills across CRO, UX and Product teams.
Your AI Workout: By practicing these playbooks, you acquire strategies to apply to your workflows.
Augment, not Replace: Let AI be your collaborator - enhance your insights, productivity and intelligence.
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CHAPTERS
00:00-00:23 - Introduction
00:23-00:57 - Focusing on Problem-Solving (Continuity)
00:57-01:25 - The Diversity of Ideas
01:25-02:45 - Understanding The Problems (Measure, Build, Measure, Learn)
02:45-03:20 - Gaining Better Quality Research Insights
03:20-05:24 - Generating a Wider Range of Solutions
05:24-06:19 - The Reality of Solution Bias
06:19-06:51 - Getting Into a Creative Mindset
06:51-08:08 - Generating a Wider Range of Solutions (2)
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