Playboy – The Rise and Fall…and Rise Again Part 2 : Building a Brand
Building a Brand
If there is one business lesson that you should take away from Playboy, it’s the value of building a brand. Thus, in order to survive and thrive in business, it’s important to build a stable fan base in the long run. Hefner realized this key principle and took it to the next level. In the 1960’s, Playboy opened the first of many Playboy clubs around the world. Soon, this moved into television with late-night talk show, Playboy After Dark. People living through the 1960s saw the real spike in Playboy's history, especially when the brand started to pop up everywhere. At one point it was widely believed that Playboy could have created a monopoly in the magazine market because it was circulating over a million copies per month in print.
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