Top 5 Lessons I Learned from Presenting on Virtual Summits
Virtual summits are quickly replacing in-person events for the foreseeable future. After speaking on several virtual summits over the past year, here are my top five lessons for any presenter or contributor.
Hi, it's Jon Cook with Keynote Content. Thank you so much for connecting with me today. I want to talk with you about virtual summits. Now of course, with the pandemic disrupting so many in-person events and we're still quite aways away from seeing more in-person events coming back, a lot of questions I hear from clients of ours, who are speakers, are saying, "How do I leverage my time as kind of a virtual summit contributor?" Whether as a panel contributor or as an actual feature guest, "How do I use that to provide the best possible experience to meet the expectations for the host, but also really serve the audience well?" So I'm going to walk you through, there are five different lessons that I've learned. I've been on several virtual summits over the last year.
I want to share with you. Here's what I've learned. Here's some tips, some techniques, that you can use to help make this a great experience for everyone, including yourself and how you can grow your business, your list, like as a subscriber list, or you can grow kind of your influence as an industry authority using virtual summits. So the first thing I want to share with you today, is that I want you to have a great background. Now, I'm traveling right now and so if you're watching this, happen to see the video of this, is going like, "Hey, that's not necessarily a great background." Well, it's one where I like to say, I have a background that isn't distracting. So don't have a ton of artwork, don't have a ton of different sayings or whatnot in the background.
So not what I have right now, but like choose a green screen background or whatever it might be. So have a great virtual background, and from there it says... If you're saying, "I don't know if I have the space or what," just choose a blank wall. Maybe hang up some artwork, maybe have just a little picture you can put up kind of like, "Hey, this is my speaking background wall." You can have something that is a great, very much a white or a gray kind of just a solid color background. That's a great background for you as a virtual summit presenter, because it limits the distraction. That way people won't say, "Oh, I have that book," or, "Hey, what's that article? Really, they believe that?" Or, "I didn't know they..." It takes with the distractions and make sure it's a great experience. So that's the first thing, have a great virtual background or actual physical background.
And like I say, invest in audio. That's a big, big part. And what I'm using right now is this, and now I can put this in here. I believe this is a Sennheiser lapel mic that just plugs right into... There's an audio receiver that I use with this. And there are a couple other different lapel mics you can plug right into a USB on your computer. That's great, especially if you want to be turning using a whiteboard or some type of setup. I recommend if you have the option, just go ahead, invest in a great microphone, that's actually on a boom mic, that's directional right towards it with this like a cardioid type of patterning. Something that's very directional, that you can be able to speak into, has great audio quality. Use it for Zoom calls, use it for some type of calls in the future so you can test the audio quality ahead of time and make sure it works for you.
But for me, I like this lapel mic. I'm investing in a few other lapel mics in the future, making sure I have a best audio quality as a speaker, because I use a lot of whiteboards. I use a lot of whiteboards or flip charts when I'm doing teaching or presenting, whether it's on an actual in-person stage or on a virtual summit. So I will say though, invest in audio is the second part, definitely invest in audio. What you don't want is, you don't want to be using these AirPods or earbuds that just plug right into your computer...
Recommended Lavalier Mic: Deity V.Lav Pre-Polarized Lavalier Lapel Microphone Omnidirectional Condenser Mic
Recommend Video Camera: Logitech HD Pro Webcam C920
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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
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