How to Ethically Activate Dopamine Through Your Marketing Message
Hey, it's Jon Cook with Keynote Content, thank you so much for joining me for today. What I want to walk you through is the understanding of how our brain is wired for four main chemicals, dopamine, oxytocin, serotonin and endorphins. Those are four chemicals that some people refer to as the happy chemicals, or the upbeat, positive chemicals in our brains. They're the brain chemicals that are tied to desire and fulfillment and happiness. Things that we could all use a little bit more of in our life, especially with things that are going on with COVID-19 and the economic meltdown, and uncertainty in so many different areas and spaces.
So what I want to walk you through is we're going to start a series of trainings here about how to leverage, and ethically deliver on those brain chemicals, dopamine, oxytocin, serotonin and endorphins, and how to ethically activate them and then deliver on them with your products, your services, your coaching, whatever that might be. So what I want you to focus on today is with dopamine. Let's talk about the base of dopamine and who am I to be able to share this with you?
Well, over the last six years, I've spent over $50,000 and a little over 11,000 hours studying neuroscience and these four chemicals and the effects that they have on influence and impact and the way that our messagings for websites, for speaking from stages, for podcasting, YouTubes, whatever it might be, and how our brains are wired to be influenced by this messaging. So, inside that space, I've learned quite a bit about how our brain is uniquely wired, and how we can first reject negative manipulative messaging and how we can embrace messaging from people that have built that trust and have proven that they are industry experts.
And for you with your audience, you want your audience to know that you are someone that you can trust, that somebody that I can be able to understand here's exactly what you're thinking, here's exactly what you're going through, what you're feeling. And here's how I know I can fulfill on those unmet desires and questions and problems for you, with my products and services. Of the four chemicals, dopamine, oxytocin, serotonin, endorphins, you want to say, "How do I even remember that?" Well, I love using the acronym D-O-S-E.
D for dopamine, O for oxytocin, S for serotonin, E for endorphins. I'm going to walk you through each of those in different videos, different trainings. I'm going to do, I'm going to share this with you. So this first one is dopamine. Dopamine is arguably the strongest chemical that our body naturally produces, and that we can actually experience inside our human bodies. And it's what happens when these things, these phones that we have glued to our faces, in our hands, when it vibrates or when the notification goes off or you hear that email alert, what it does is it's activating that sense of dopamine.
That feeling of somebody's values my perspective, my contribution to life. And dopamine is also tied into the desire of love, power, success, fulfillment, even intimacy. I love walking out of stages at different conferences, different places where I've spoken before and I just walk on stage before I say anything else I say, "Hey, who wants to talk about sex?" I said that one time at a conference in Denver, and this guy was heading towards the exit, I'm sure that he was heading towards the bathroom or to get a drink of water.
And he did like this 180 heel turn and his lanyard around his neck went spinning off and like his sunglasses flew off the top of his head. And I was chuckling because I was like, it's tied into this fact that we want to know that we have fulfillment, that it's this sense of, " Do I matter? Does what I do matter? Does what I contribute to the world around me, does that matter as well? Your audience is asking that same thing, but, for activating this dopamine, what I to be very clear about is anybody can activate brain chemicals, but it's the ethical ones.
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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.
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