Deutsche Bahn | Audio Branding
We have been serving Deutsche Bahn as audio branding lead agency since 2012. The sound logo established in 2014 was further developed in 2023 and now sounds more human, sympathetic and ecological, in line with the further development of the brand strategy. In recent years, we have also been able to adapt this DB sound DNA for modern UX applications such as podcasts, voice assistants and apps.
Read more about the project: https://www.whydobirds.de/cases/db-au...
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Client: Deutsche Bahn
Launched in: 2014, reworked 2023
Copyright: why do birds GmbH
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