Vitesco Technologies | Audio Branding
Vitesco Technologies is a leading developer of electrification solutions for all types of vehicles. While very focused on technology, they care very much about interacting with their customers. These interactions are increasingly audiovisual.
So, the question was: What does Vitesco Technologies sound like?
The brand symbol – the V – visually inspired the musical hook: the core audio Element. The hook by itself was not yet a full composition. So, the V-motif was arranged to keep on moving continuously.
Although this composition told the right story, it still felt very classical and lacked the right tonality.
So, the melody was electrified in line with the brand’s vision:
Electrified. Emotion. Everywhere.
Read more about the Project:
https://www.whydobirds.de/cases/vites...
_________________________________
Client: Vitesco Technologies
Launched in: 2023
Copyright: why do birds GmbH
#branding #motiondesign #audiobranding #logo #brandmusic #musiclibrary #logoanimation #motiondesign #motiontemplates #metadesign #vitesco #loved #agency #berlin #germany