Rohde & Schwarz | Audio Branding
The Rohde & Schwarz technology group is among the trailblazers when it comes to paving the way for a safer and connected world with its leading solutions in test & measurement, technology systems, and networks & cybersecurity.
In 2020, Rohde & Schwarz sharpened its brand strategy and wanted to develop a brand sound for all auditory communication channels. After a chemistry meeting selection process, why do birds was awarded the project.
For the sound development, why do birds broke new and innovative ground.
Precision is at the heart of what Rohde & Schwarz does. This was the springboard for our creative idea: creating a unique music piece with lively acoustic instruments, entirely played by machines.
Client: Rohde & Schwarz
Agency: why do birds
Awards: Transform Award Europe Winner 2021; Red Dot "Best of the Best" Award 2021
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www.whydobirds.de