How to Do An SEO Competitive Analysis
In this video, you'll learn how to perform a competitive SEO analysis to uncover more about what your competitors value, which can inform your own overall marketing strategy.
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Search engine optimization (SEO) isn't just for your content team. Research into your competitors’ content strategies can, and should, be a mainstay of your competitive research process.
That’s where an SEO competitive analysis comes in; it reveals the gaps in your SEO strategy so you can adjust and overtake the leaders in your space – with both your content and your products.
In this video, we’re going to show you how to do an SEO competitive analysis.
We won’t just cover how to figure out which keywords your competitors are going after, we’ll also suggest ways you can use this information to learn about any competitor’s overall marketing strategy.
#competitiveintelligence #competitiveanalysis #seostrategy
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Timestamps
Intro - 00:00
How an SEO strategy works - 00:13
How to do the analysis - 1:29
The law of effort - 3:02
Summing up - 4:43