Michael Porter’s Generic Strategies Explained (With Examples)
In this video, you'll learn about Michael Porter's Generic Strategies: Cost Leadership, Differentiation, and Focus.
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It’s an age-old question: how does a business create a competitive advantage, and how can it sustain that advantage over time?
This was the question Harvard Business Professor Michael Porter set out to answer when he wrote, “Competitive Strategy”, a book that’s still considered essential reading by strategy experts.
He argues there are three main strategies a business can use to win against its competition: Cost Leadership, Differentiation, and Focus.
Together, these three are known as Porter’s “Generic Strategies”.
In this video, we'll discuss each one in more detail.
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Timestamps
Intro - 00:00
Cost leadership - 00:38
Differentiation - 1:32
Focus strategies - 2:48
Summing up - 3:52