Brett Waldman - Full-stack pricing: how a data background helped inform a unique pricing approach
On this episode of Pricing to Win, Brett and Farhan discuss:
• How your positioning drives your pricing strategy. 🏎️
• Why setting the price is the last step in the strategic pricing process. 🏁
• How to choose a pricing role. 🤔
• The four stakeholders you need on your side if you’re going to succeed in a pricing role. 🍀
• How Brett’s market data background helped him excel in pricing roles. 📊
• The one thing you have to understand from your customers that’s more important than the price itself (that’s more difficult to change after the fact). 🤫
About our guest, Brett Waldman:
Brett led pricing and pricing strategy at Citrix and Fireblocks, and is now Director of Pricing and Packaging at Imprivata.
Brett is a “full-stack” pricing expert, with skills and expertise that run the gamut through pricing’s components, including analytics, operations, and strategy.
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