In this five-part series, Eric and Janel will be diving deep into the five key pillars that all founders need to communicate clearly to VCs during their pitches. In part four, Eric and Janel discuss “market” – which they went over a bit in episode 24. In this episode, Eric and Janel are digging into TAM and SAM, what VCs are looking for in TAM and SAM, and how should founders position these important aspects of their market slide when pitching to VCs.
Timecodes
0:00 - Intro
0:54 - What is TAM?
1:45 - What TAM are VCs looking for?
2:47 - What is SAM?
3:36 - Positioning TAM and SAM in your pitch
4:41 - Outro
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