How to frame traction in a startup pitch? | Ep 53 | Uncapped Notes
In this five-part series, Eric and Janel will be diving deep into the five key pillars that all founders need to communicate clearly to VCs during their pitches. In part five, Eric and Janel discuss “traction” – which they can feel impossible to achieve, especially pre-product or without an MVP. In this episode, Eric and Janel are discussing traction; showing how founders can best position traction in their pitch, and sharing some tactics for SaaS and consumer focused companies to achieve traction pre-product.
Timecodes
0:00 - Intro
0:40 - Framing traction: Product vs Distribution
1:44 - Planning to scale and achieve traction
2:08 - Real world example: Achieving SaaS traction pre-product
3:00 - Achieving traction as a consumer product, pre-product
3:34 - Outro
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