An analytical look at Daraz's REBRAND
Whether a small startup or a giant corporation, rebranding is always considered a pivotal move in business. And this month, Daraz made theirs. They have been quite successful following the acquisition from Alibaba, the Chinese e-commerce giant. As a matter of fact, their newest logo reflects that quite literally. Today, you’ll get to know a bit more than just the new logo. By the end of the video, you might even doubt if it’s authentic!
Sounds peculiar? Watch the full clip, and there’s a little something in the end. Don’t miss…
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Research and Script by: Rownok Shihab
Production Manager: Quazi Anuva Raidah
Research Assisted by: Syed Albhi Fahad
Edited and Narrated by: Mirza Angon
‼️The purpose of this video is educational only. The information presented is gathered through independent research, and no company, including the ones mentioned in the video had any say on the content.‼️
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Timestamp
00:00 Intro
00:30 The Predecessors
02:15 Who were the masterminds?
03:24 A successor or a copycat!
05:05 Conclusion
#Daraz #Rebranding #LogoChange