A $100M Capaign, a Potential Hit or a Drop?
Colgate-Palmolive Company, which is the world's leader in oral care, started their public health initiative called "Know Your OQ" to help people understand their oral health quotient and improve it. Colgate wants people to know their oral health quotient and understand the links between oral health and overall health and well-being, just as people may know their IQ or EQ, which measure their mental and emotional intelligence. Over the next five years, the Company will spend more than $100 million to help solve a global health crisis that affects almost half of the world's population and make sure that oral health is part of larger public health plans.
In today's episode of the precise, we are analyzing this campaign to see if it's a hit or miss? Follow The Corporate Guy’s YouTube Channel for more insightful videos. Don’t forget to subscribe if you haven’t yet.
Interested to know your OQ?
Check this like out: https://www.colgatepalmolive.com/en-u...
Edited by: Syed Albhi Fahad
Research by: Fatema Tuz Zahara
Research Assisted by: Mirza Angon & Rownok Shihab.
Production Manager: Quazi Anuva Raidah
Narrated by: Tasnimah Haque
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