The Power Of Creating Content - Dorie Clark
"I'm definitely a big believer in that you need at bats because it is very hard to predict. I mean when I was first writing my first book "Reinventing You", prior to coming to that as a topic, I had come up with three different ideas for potential first books that I could create and you know it turns out like pretty much no one was interested in any of them! … "Reinventing You" actually stemmed from a random blog post that I had written for Harvard Business Review that for some reason, I did not think it was special, in any particular way but the market was like “this, we want this” and so it ended up turning into my first book!" Dorie Clark talked to me about why content creation is important for personal branding in Episode 5 of the Reframe & Reset Your Career podcast. Her latest book is “The Long Game: How to Be a Long-Term Thinker in a Short-Term World”.
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Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, which was named "one of the most important business books of the year" by Inc. magazine and one of the Top 5 Books of the Year by Forbes, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. Her latest book is “The Long Game: How to Be a Long-Term Thinker in a Short-Term World”.
A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank.
She was named one of the Top 50 Business Thinkers in the World by Thinkers50, and the #1 Communication Coach in the World by the Marshall Goldsmith Leading Global Coaches Awards, as well as one of the Top 10 Communication Professionals in the World by Global Gurus.
Each week, Dorie hosts a LinkedIn Live interview program for Newsweek featuring prominent business leaders, authors, startup founders and more.
If you would like to know more about Dorie and her work, her website is https://dorieclark.com/
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Hi there, my name is Harsha Boralessa and I am the founder and host of the Reframe & Reset Your Career podcast & YouTube channel, both of which I started in early 2021. They were both inspired by my passion for neuroscience and psychology. Their aim is to empower individuals to take greater control of their career development and approach it in a more strategic manner through the strategies and insights used by successful professionals and Recognised Experts to help their careers thrive.
I am a CFA charterholder, chartered accountant and graduate of the London School of Economics. I have worked for over 15 years in front office and advisory roles in investment banking, investment management and "Big 4" accounting firms. I am also writing a book on career development and developing a personal development App with a neuroscience and psychology influence.
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