[WEBINAR] Display and Paid Searh: Essential Pairing for Maximum Lift with guest Yahoo!
Maximize reach and conversions by employing an integrated digital strategy with both PPC and display advertising.
Want to see 59% lift in conversions? Run display ads along with your paid search. This is exactly what happened in a recent Yahoo Retail Reconnaissance study - and in this 1-hour webinar, we'll show you how to get results by pairing PPC and display.
The trouble with attribution: how to measure view-through conversions, latent conversions, and "search lift" across platforms
Message consistency: simple copy strategies to increase conversions
Display formats and publishers: understanding which are right for use with your paid search campaign