PPC automation is very cool. It allows big advertisers to test ads for massive product sets and share data across marketing disciplines. But if you're a mid-sized company with sophisticated needs, but without a multi-million dollar/month PPC budget, what's the best solution?
Matt Hessler and Anna Sawyer from Trada, and Bill D'Alessandro from Elements Brands discuss automation, human intuition, and the Trada solution, which brings the best of both worlds to mid-market PPC advertisers.