[WEBINAR CLIP] Average Order Value: Stretch Your PPC Budget By Increasing Cart Size
You can increase your customer Lifetime Value and directly impact your PPC marketing potential by increasing your customers' Average Order Values. In this webinar clip, Matt Hessler and Anna Sawyer share actionable, right-now strategies for increasing cart size. It's simple: pay for a single click to bring a customer to your website. Once they've reached your site, it's up to you to show them related items, bring in a larger order value with free shipping (above a certain spend) and direct them to 'popular items'. A must-watch for the sophisticated PPC eCommerce marketer!