The Rise and Fall of Cirque du Soleil Part 6 : Scalling Digital & Transforming
A Complete Transformation: From a Circus to a World Leader in Live Entertainment
Scaling Digitally
While many had doubts, the new investors have been widely credited for putting in the framework for the new Cirque du Soleil. First, the Company continued their premiere live shows and worldwide tours but then they also focused on multimedia productions and collaborations. This became clear when they launched their television series on Netflix in 2016.
Transforming with M&A
With the new ownership, Cirque du Soleil transformed themselves as a Company. In 2017, they acquired the US entertainment company, Blue Man Group. As things picked up, the Company made additional acquisitions for companies like 45 Degrees, VStar Entertainment, and the magic company, the Works Entertainment. These acquisitions helped Cirque du Soleil transform into a full-fledged entertainment brand.
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