EPMG Market Tour - Multicultural Miami
Miami, the 4th largest Hispanic DMA, is the hotbed of Latino media. There are over 2.2 million Hispanics in Miami, which represent more than 50% of the city's total population. The largest group of Hispanics in the Miami region are of Cuban origin. As much as 64% of the Hispanic population in the Miami DMA can be considered bi-lingua and nearly 1/3 are Spanish-dominant.
The tropical city is also the home to more than 150+ ethnicities and 60+ languages. Miami ranks as the 10th largest African-American DMA, with nearly 1 million African-Americans in the city.
Multicultural communities represent a myriad of opportunities for growing businesses that recognize the need to reach these audiences, which continue to increase at higher rates than the general population. Marketing to these consumers transcends merely the placement of ads in Hispanic and/or African-American publications. Instead, it's about understanding cultural relevancy and digging deeper into each specific community.
Let EPMG, the multicultural print and digital media experts, be your brand's bridge to multicultural consumers in Miami, FL.
Video features:
Osmín Martínez -- Managing Editor, Diario Las Américas
Layla Cabellero -- Director of Advertising, Diario Las Américas
Michael Williams -- Student, Florida Memorial University
Suzan McDowell -- CEO, Circle of One Marketing
Liliam M. Lopez -- CEO, South Florida Hispanic Chamber of Commerce
Sylvia C. Vieta -- Community Relations, Kiwanis Club of Havana
Ray Martinez -- Hialeah Racetrack and Casino
Alexandra Villoch -- VP of Advertising, El Nuevo Herald
Juan Mendieta -- Director of Communications, Miami Dade College
J. Walter Hale -- Academic Advisor, Florida Memorial University
Timothy A. Barber -- Executive Director, The Black Archives
Garth C. Reeves -- Publisher Emeritus, The Miami Times
Garth B. Reeves -- Business Development, The Miami Times