EPMG Market Tour - Multicultural Chicago
Chicago's Latino population is more diverse than that of any other city in the U.S., with over two million Hispanics and 1.6 million African-Americans living in the Chicago market. Chicago is home to the 5th largest Hispanic market and 3rd largest African-American market. Hispanics represents 22% of the total population in the Chicago DMA. Chicago is also the home of the largest Mexican population in the U.S. outside of the Southwest. Hispanic immigrants were initially lured by industrial jobs to the windy city, but now the largely second and third generation Hispanic community in Chicago show enormous economic and political clout.
The community leaders, business owners and individuals featured in this video include:
Sara Cano, Marketing Director, Hoy
Omar Duque, President, Illinois Hispanic Chamber of Commerce
Ricardo Carranza, Owner, Rick's Insurance Agency
John Trainor, Publisher, Hoy Chicago
Milena Tous, Multi Latino Marketing
Brenda Sheriff, Owner, Amaxx Title
Dr. Carol Adams, President, DuSable Museum
Melinda Kelly, Executive Director, Chatham Business Assoc.
Janice Garth, General Manager, Chicago Citizen
Multicultural communities represent a myriad of opportunities for growing businesses that recognize the need to reach these audiences, which continue to increase at higher rates than the general population. Marketing to these consumers transcends merely the placement of ads in Hispanic and/or African-American publications. Instead, it's about understanding cultural relevancy and digging deeper into each specific community.
Let EPMG, the nation's leading multicultural media partner, be your brand's bridge to consumers in dynamic cities throughout the United States.