Navigating Buying Groups How to Identify and Conquer
In the world of B2B sales, buying groups have become more complex and harder to navigate. The lay of the land seemingly changes at every turn! How are we, as sellers, to identify and engage the right people?
Watch Chris Cameron, Revegy Sales Director, and Jessica Stephens, Blackhawk Network Holdings’ Director, Global Revenue Operations as they discuss the growing complexity of buyer groups and how to identify and engage key stakeholders to avoid blind spots.