He built a Shopify app for MrBeast and turned it into one of Shopify’s fastest-growing startups.
Hamish McKay, co-founder of Order Editing, shares how he scaled from a one-off project to $2M ARR (Annual Recurring Revenue). Now, Order Editing powers merchants across 50+ countries. We talk early scrappiness, customer obsession, and building in public.
Chapters
00:00 – Intro
01:45 – What Order Editing Does
04:03 – Pitching Mistakes
07:00 – Hitting $1M ARR in the First Year
09:07 – Scaling to $5M ARR
12:10 – Building in Public (Like Super Public)
13:30 – Though Building in Public Comes With This Downside
17:13 – What He Wish He Knew Starting Out
21:00 – Would You Rather: Startup Edition
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