Why Vietnamese People Don’t Invest - And How One Fintech Is Fixing It
Fintech in Vietnam is booming — and Nhi Nguyen is leading the charge.
In this episode of Founders in Motion, we sit down with Nhi, the founder and CEO of MaiMoney, one of Vietnam’s fastest-growing fintech startups. She shares how she returned from Australia to build a platform that gives everyday retail investors in Vietnam access to wealth management products — previously reserved for the elite.
From growing to $2M+ in assets under management (AUM) in just a few months, to attracting over thousands of investors across 25+ cities, Nhi is transforming how Vietnamese investors approach saving, risk, and long-term wealth building. With products like MaiCash and MaiGreen, MaiMoney is offering high-yield savings and green investment options that rival Vietnam’s traditional banks.
If you're interested in fintech in emerging markets, female founders, or how to build a startup from scratch — this conversation is a must-watch.
00:00 – Intro
02:00 – Vietnam vs. Australia: Key Market Differences
05:00 – The Real Gap in Vietnam’s Financial System
06:00 – Financial Literacy & Retail Investing
09:00 – MaiMoney’s Flagship Products: MaiCash & MaiGreen
12:00 – Why Financial Literacy Matters
14:00 – Nhi’s Personal Story & Founding Inspiration
19:00 – How Nhi Secured Major Fund Partnerships
21:00 – Challenges Building a Fintech Startup in Vietnam
23:00 – What’s Next for MaiMoney in 2025
26:00 – Outro
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🌐 Check out MaiMoney: https://maimoney.com/
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