She Quit Private Equity to Start a Yogurt Company With Her Best Friend
Quit your job to start a food brand? Build in public? Grow 10k followers in months? That’s exactly what Kiki and Elan did. These Stanford besties left private equity and big tech to launch Beny Yogurt. From co-founder dynamics to pop-up strategies and shelf-life nightmares, this convo is startup gold (and a whole lot of fun).
00:00 - Intro
01:30 - From Gut Issues to Yogurt Mission
04:00 - Why Most Yogurt Isn’t Probiotic
06:00 - The Bet on Friendship and a Bold Idea
09:00 - Social Media Moment That Changed Everything
12:30 - Building in Public: Perks & Pressure
15:30 - Growing to 10K Followers Fast
17:15 - Boundaries (Or Lack of) as Founders
20:30 - Industry Challenges: Shelf Life & Distribution
23:30 - Why They’re Betting on Building Demand First
26:00 - Trends: Gut Health, Celebrity Brands
28:30 - Breaking into Grocery: What It Really Takes
30:00 - What’s Next for Beny Yogurt?
Want more founder stories? Check out:
👉 Selina on building an AI Nutrition Tracking App in 2 months: • She Built a Full AI App Solo in 60 Days
👉 Nate on closing a $800K pre-seed round for his fashion tech company: • I Spoke to 1,000 Investors Before Raising....
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🌐 Check out Beny Yogurt: https://eatbeny.com/
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🎧 Spotify - https://open.spotify.com/show/0ZwlHrW...
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