Yes, junipers are overplanted and often cheap filler plants used and abused in the modern landscape. But in the right context when nothing else is better for the site, some new and less common Juniperus cultivars really excel and are recommended. Larry Hatch of the New Ornamentals Society actually has a Masters degree in juniper taxonomy and shows us the best stuff.
Juniperus horizontalis LIMEGLOW(tm) 'NosLg'
Juniperus horizontalis 'Motherlode'
Juniperus pingii
Juniperus pingii 'Hulsdonk Yellow'
Juniperus squamata 'Blue Spreader'
Juniperus chinensis 'Plumosa Aurea'
Juniperus scopulorum 'Spartan' (incorrectly sold as J. chinensis 'Spartan')
Juniperus chinensis var. sargentii 'Viridis'
Juniperus communis 'Gold Cone'
Juniperus communis 'Silver Miles'
Juniperus x media SAYBROOK GOLD(tm)
Juniperus cedrus
Juniperus - your local native species anywhere in the world!
Juniperus chinensis 'Aurea' - Young's golden juniper