Elevate Your Brand: Human-Centered Design Principles to Grow Your Brewery w/Matthew Straub (Wipfli)
Growing a physical business with physical, consumable products is a double-edged sword in the age of digital innovation. On the one hand, offering your customers something tangible allows them to escape from the increasingly techno-centric nature of their daily lives. On the other hand, ignoring digital altogether risks alienating a huge swath of new, digitally native customers. Enter human-centered design. Human-centered design puts the wants, needs, and desires of your customers (both current and prospective) at the center of your digital roadmap so that you can prioritize digital investments based on what will benefit your customers and, therefore, your bottom line the most. In this session, we'll introduce you to the principals of human-centered design and help you come up with innovative ideas to try with your customers through digital technology.
Matthew Straub is a Senior Product Manager on Wipfli Digital’s Product Studio team. With over 10 years of experience in digital innovation, he currently leads Product Studio’s product team, which focuses on design and development of native mobile apps and full stack web projects for Wipfli clients. His experience includes technology education for kids through executives, technology marketing and software development across industries including consumer loyalty, fuel and convenience, financial services and healthcare. When not obsessing over consumer experience, he’s usually seeking out peculiar films and live music.
Huge thanks to ABS Commercial, Beer Law Center, and Wipfli for all your support on our Spring Virtual Conference.
Join us in-person for CBP Connects in 2024
Half workshop, half networking
Portland, ME | June 10-12, 2024
Learn more at www.CBPConnects.com